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Saturday, May 4, 2024

Origins of the Southern Cross Weekly


Local Media Pty Ltd publishes a local Southern Cross Weekly edition of The Local Paper. It circulates in the municipalities of Bayside, Boroondara, Glen Eira, Kingston, Melbourne, Port Phillip, Stonnington and Yarra.

It incorporates the traditions of the Southern Cross newspaper. John Stott published the first issue on Saturday, February 27, 1871 on a single sheet of paper folded into four and priced at one penny. Turnor and Wislon took over from Orford in 1890 and increased the size and scope of the paper. From 1900 C.T. Alexander was proprietor. The initial circulation took in Brighton, Elsternwick, Moorabbin, Cheltenham, Oakleigh, Mulgrave, Mordialloc, Frankston, Cranbourne and Berwick.

After his start with the Elsternwick Advertiser on June 7, 1947, Peter Isaacson took control of the Southern Cross, using it as an umbrella masthead for the Elsternwick Advertiser, Caulfield Advertiser and Carnegie Courier. As the Southern Cross prospered, he took over the printing works from Parkinson and Brookes. Denis Warner, writing in Peter Isaacson’s biography Pathfinder, said: “He went around to people to whom they owed money and told them he accepted responsibility for paying the debts, but that this would take time. All agreed. Gradually, he paid off the debts and began to develop the commercial printing business.” The first issue of the Southern Cross under Isaacson’s control appeared in October 17, 1947.

The Sandringham News was produced from 1900, incorporating the Hampton News, Black Rock News and Hampton Standard. The South Melbourne Record was an integral local newspaper from 1868.